Why should dehydrated vegetable manufacturers diversify their service channels

Nowadays, many dehydrated vegetable manufacturers have expanded their sales channels, and the coexistence of online and offline sales methods has greatly improved the convenience and flexibility of transactions. In this development situation, the service channels of dehydrated vegetable manufacturers should also be diversified. Enterprises should expand their service channels and establish an organic whole consisting of physical channels, electronic channels, and network channels.
Physical channels are service channels that have emerged early, have been used for a long time, and are currently widely used. Under this channel, dehydrated vegetable manufacturers provide physical business premises, and customers personally come to physical outlets to seek services. Its characteristics are that employees and customers achieve face-to-face communication, which can solve customers' problems face-to-face, improve work efficiency, and establish a corporate image; However, physical channels are limited by business hours and locations, and customers need to pay more time and economic costs. Enterprises also need to pay certain operating costs.
Electronic channels emerged with the popularity of civilian telephones in the 1980s. That is, enterprises provide remote services to customers through telephones and call centers. Electronic channels reduce the cost of building physical business online stores for enterprises, and can break through time constraints by setting up electronic automatic responses to serve customers at any time.
Network channels have developed with the application of the Internet, using the Internet and mobile Internet as media to deliver information for enterprises to customers, mainly manifested in self-service terminals, mobile clients, independent enterprise portals, and platforms established by other Internet enterprises, such as Weibo, WeChat, and QQ customer service. Network channels can achieve multimedia communication such as text, voice, pictures, and videos, more intuitive and multi-level display of enterprise products to customers, and gain customer satisfaction with the products; Online channels also provide customers with self-service and mutual assistance service platforms. Different customers can express their ideas through online channels, which not only provides reference significance for other customers, but also provides reference opinions for enterprises to improve service quality and service level.
Due to the unique characteristics of various service channels, dehydrated vegetable enterprises should conduct differentiated management on each service channel. For example, due to the convenience of communication under the network service channel, the speed and scope of information dissemination, and the far greater impact of the other two channels, dehydrated vegetable enterprises should strengthen supervision of customer opinion under the network channel. For the management of physical channels, enterprises should focus on the layout of service facilities and professional service skill training for service personnel.