Huge development potential of frozen food market

With the characteristics of "nutrition, health, and convenience", frozen food has been expanding in recent years and has become an indispensable part of urban food consumption in China. From quick-frozen dumplings, quick-frozen Mantou, to frozen livestock and poultry, aquatic products, and even frozen hazelnuts and dumplings, because of their variety and strong taste, they are favored by different consumer groups and meet the different taste needs of consumers. As the pace of people's lives continues to accelerate, frozen food is "retreating to the second tier", experiencing a gradual transition from urban to rural areas. The output has significantly increased, and the brand concentration has rapidly increased.
Since the 1980s, it has experienced rapid development and price wars. Frozen food in China has emerged from scratch and has become a competitive field in the food industry. According to statistics, the total output value of frozen food in China reached 52 billion yuan in 2005, an increase of 13.9% over the previous year. The output reached 25 million tons. Sales have increased by a hundred times over the previous year. 30 points.
There is no doubt that the great development of frozen food in China is accompanied by the synchronous urbanization process in China. At present, with the intensification of supermarket competition in big cities in China, Carrefour and Wal Mart have expanded to small and medium-sized cities after completing the layout of big cities. It is expected that in the next two years, chain supermarkets and community convenience stores will also develop rapidly. These frozen foods have laid the foundation for the development of cities.
As a corner forgotten by frozen food, the rural market has also ushered in new development opportunities. With the continuous improvement of the living standards of one billion farmers in China and the need for the construction of a new socialist countryside, frozen food will present a trend of transferring from urban to rural areas, which will provide a broader market space for frozen food.
It is understood that the Chinese government has launched central support for the "Wancun Qianxiang Market Project". More than 7000 counties and cities have established more than 70000 rural stores nationwide. With the support of this project and the further improvement of subsidy standards, chain supermarkets will complete the extension of the frozen sales chain, allowing more frozen food to enter rural areas, forming a market space that cannot be underestimated.
Speaking of the future of China's quick-frozen industry, the hundreds of millions of new funds injected into the frozen and refrigerated food industry in China are conducive to the sustainable development of the industry, and will also bring new changes to the development of the entire industry in 2007. Relying on cultural traditions and increasing product innovation, China's frozen and refrigerated food will continue to develop steadily in the next three to five years. "Going abroad in a big step is the way out for this industry.". The future development of frozen food in China lies in the healthy and natural needs and changes in the Chinese food market, as well as in the world's love and recognition of Oriental food.